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Prepared for
Ken Buchanan, Buck Pressure Washing LLC
SiteSmith AI

Immediate
Lead-Gen
Playbook

Your custom 7-day game plan to book jobs while we build your full system.
SiteSmith AI sitesmithai.com  ·  2026-05-11
One-of-one. Custom for Buck Pressure Washing.
Never repackaged for another client.
Your Plan

Three actions. Zero ad spend.
Jobs on the board by Friday.

Your full GHL website and automation system launches this week. Kickoff is Tuesday. You do not wait for a website to book jobs.

Three actions, Monday through Friday, zero ad spend. We did the research. You execute. Each action is designed for the specific market conditions in Metro Atlanta and Stone Mountain: underworked channels, real buying signals, and tactics that convert at 5-20% on cold outreach in your trade.

What This Playbook Contains

  • Action 1: Metro Atlanta Realtor + Property Manager outreach via targeted DM
  • Action 2: Facebook Group + Nextdoor value post in 11 communities
  • Action 3: Same-block door-hanger blitz after every completed job
  • Job-site photo playbook: 8 shots every job, 2 minutes, builds a content library worth $5,000-10,000 in reach
  • Week schedule: day-by-day with time estimates
  • Lead-Gen Starter Pack: 7 ready-to-use files delivered tonight
01
Realtor Outreach
20 targeted DMs to Metro Atlanta agents with active listings. Mon-Tue evening, 90 min total.
02
Neighborhood Posts
Value-first post in 6 Facebook groups + 5 Nextdoor zones. Wed afternoon, 45 min total.
03
Door-Hanger Blitz
15-20 tags on the same block after every job. 10 min per job. Compounds through the week.
Target by next Monday
5-10 new jobs booked
$1,500-3,000 in revenue on the board
Your investment
Zero ad spend
Door hangers: $30-50 for 200 (Vistaprint)
01 Buck Pressure Washing  ·  Immediate Lead-Gen Playbook  ·  2026-05-11 SiteSmith AI
01
Action 1 of 3

Metro Atlanta Realtor + Property Manager Outreach

Why This Works

Realtors with active listings need exterior photos that show well. A pressure wash before the MLS shoot is a real pre-listing service, and the agent decides fast because their commission depends on it. This channel is underworked in Atlanta.

When
Monday evening + Tuesday evening. About 90 minutes total.
Target
20 Metro Atlanta realtors with active listings in DeKalb, Gwinnett, and Fulton counties.
How to Find Them
Open Zillow, filter "For Sale" in Atlanta, GA, price above $400K. Click each listing. Find "Listed by" and click the agent name. Find their Facebook profile. Send a DM. Realtor.com works the same way. Aim for 10 contacts per evening.
Copy-Paste Script
Hey [Name], saw your listing at [address] in [neighborhood]. The driveway and siding would photograph way better with a quick pressure wash before the MLS shoot. Buck Pressure Washing: $150 driveway, $250 full exterior wash, 24-48hr turnaround, and I'll send you a before-and-after photo for your listing. Want me to swing by this week? Ken, 404-919-9132
Expected Outcome
2-4 jobs booked from 20 outreaches
10-20% close rate on cold DM
Revenue Range
$300-1,000
At $150-250 per job
02 Buck Pressure Washing  ·  Immediate Lead-Gen Playbook  ·  2026-05-11 SiteSmith AI
02
Action 2 of 3

Facebook Group + Nextdoor Value Post

Why This Works

Stone Mountain and surrounding neighborhood Facebook groups and Nextdoor are full of "DM me for a quote" posts that get ignored. A value-first post with a before-and-after photo and a neighbor-framing cuts through that noise. Free, 45 minutes of work.

When
Wednesday afternoon.
Important Note
Post Nextdoor from your personal account. Business account verification takes days and you need this up Wednesday.
Facebook Groups (post in all 6)
Stone Mountain Community
Decatur GA Community
Tucker GA Locals
Snellville Locals
DeKalb County Buy/Sell/Trade
Gwinnett Homeowners
Nextdoor Neighborhoods (post in all 5)
Your Stone Mountain home neighborhood
Tucker
Lithonia
Avondale Estates
Clarkston
Copy-Paste Script (attach a before-and-after photo)
Just finished this driveway in [neighborhood] today. I'm Ken with Buck Pressure Washing, family-owned, based right here in Stone Mountain, GA license #26012433, fully insured. Doing 5 more driveways at $129 (regular $150) and 3 full house washes at $199 this week. Reply with your street and I'll text you a quote tonight. 404-919-9132
Expected Outcome
5-15 inbound DMs over 48 hours
2-5 jobs convert
Revenue Range
$300-1,000
$129-199 per job at promo rate
03 Buck Pressure Washing  ·  Immediate Lead-Gen Playbook  ·  2026-05-11 SiteSmith AI
03
Action 3 of 3

Same-Block Door-Hanger Blitz After Every Job

Why This Works

Same-block social proof converts at 5-10x the rate of cold outreach. Your neighbors already saw the truck and the clean driveway. You just need to give them a reason to call. A pack of 200 door hangers from Vistaprint runs $30-50 and lasts the whole season.

When
After every job you complete this week. Before you leave the site, spend 10 minutes.
The Play
Hang 15-20 tags on the same block, 10 houses in each direction from the job. Drop on the driveway or door handle. Never the mailbox (federal offense).
Hanger Copy (ready for Vistaprint upload)
Your neighbor a few doors down just had their driveway / house pressure-washed by Buck Pressure Washing. Yours could look the same. $129 driveway or $199 full house if you book this week. Family-owned, GA licensed, insured. Call or text Ken: 404-919-9132
Expected Outcome
1-2 same-week bookings per job
Compounds fast: by week 2 you will have jobs across multiple blocks and referrals coming in
Materials Cost
$30-50
200 door hangers, full season supply

Conversion rate: same-block social proof runs 5-10x higher than cold outreach. After you complete your first job Wednesday or Thursday, this is the single highest-leverage 10 minutes of your week.

04 Buck Pressure Washing  ·  Immediate Lead-Gen Playbook  ·  2026-05-11 SiteSmith AI
Content System

Job-Site Photo Playbook

High-quality before/after photos are what convert FB group posts, door-hanger graphics, Google Business Profile updates, and the social media we are building you. Two minutes of phone shots per job, every job, builds a content library worth $5,000-10,000 in marketing reach. Phone is fine. No fancy gear needed.

1
Arrival Wide Shot
Before any work. Stand at the street, phone vertical (9:16), capture the full driveway or house with surroundings. This is your "before."
2
Dirty Close-Up Detail
Kneel down, phone parallel to surface, get within 2 feet of the worst dirt spot. Mildew, algae stain, oil mark. The grosser the better.
3
Action Shot Mid-Work
Partner or homeowner films a 10-second vertical clip while Ken's wand is spraying. Capture water hitting dirty surface with visible dirt lifting away.
4
Half-and-Half Money Shot
Pause when exactly half the surface is cleaned. Phone vertical, stand 6-10 feet back, capture the split. This is the number one converting image. Take it on every single job.
5
Equipment-in-Frame Shot
Wide angle showing branded equipment (truck, hose reel, commercial unit) with Ken working in the background. Builds the "real pro with real gear" trust signal.
6
Final After Wide Shot
Stand in the same exact spot as shot 1. Same phone height, same angle, same framing. Direct side-by-side comparison is what closes neighbors who see the FB post.
7
Clean Surface Close-Up
Same spot as shot 2. Get the close-up of the now-clean area. Pairs with shot 2 for tight before/after.
8
Optional Homeowner Shot
Only if they offer. Quick photo of the homeowner standing next to the clean driveway, smiling. Get verbal permission to post. Adds social proof.
Phone Settings + Timing
  • Phone in vertical 9:16 mode for all photos and videos (Instagram, TikTok, Nextdoor, and Facebook Reels all use this format)
  • Best light: early morning or after 4pm. Avoid harsh midday sun (creates ugly shadows)
  • Wipe the camera lens with your shirt before shooting (single biggest quality boost)
  • For action video: lock focus by tap-and-holding on the dirty surface, then shoot
  • After every job, AirDrop or text the 8 photos to Luke and Chase same day. We process and queue them for posts within 24 hours.
8 shots. 2 minutes. Every job. We handle the rest.
05 Buck Pressure Washing  ·  Immediate Lead-Gen Playbook  ·  2026-05-11 SiteSmith AI
Delivered Tonight

Your Lead-Gen Starter Pack

Delivered tonight. Yours alone. Never reused. Built specifically for Buck Pressure Washing using your verified service area, pricing, and brand.

06 Buck Pressure Washing  ·  Immediate Lead-Gen Playbook  ·  2026-05-11 SiteSmith AI
Your Week

What This Week Looks Like

Day Action Time
Monday evening Send 20 realtor DMs using the script and Zillow guide 60 min
Tuesday 2pm ET Kickoff Zoom with SiteSmith 60 min
Tuesday evening Make 10 realtor follow-up calls, order door hangers from Vistaprint 45 min
Wednesday afternoon Post in 6 Facebook groups + 5 Nextdoor neighborhoods 45 min
Wed to Friday Complete scheduled jobs, hang 15-20 door tags per block before leaving 10 min per job
Friday evening Check your tracker, double down on the channel with the most responses 15 min
By next Monday
5-10 new jobs booked
$1,500-3,000 in revenue on the board
Then
Full GHL system goes live
We step on the gas. Automation takes over the follow-up.

Questions before the kickoff? Text [Luke's cell] or reply to this email.

Let's go, Ken.

SiteSmith AI  ·  sitesmithai.com  ·  2026-05-11

07 Buck Pressure Washing  ·  Immediate Lead-Gen Playbook  ·  2026-05-11 SiteSmith AI